Since its inception, the company has gradually emerged as the most dominant player in the local canned sardine industry. ItsFAMILY’S BRAND sardines is now regarded as the fastest growing sardines brand in the country and has been awarded ‘Most Outstanding Sardines Brand’ by multiple respectable agencies nationwide. This was followed recently with the prestigious International Europe Award for Quality: New Millennium Award by the Europe-based Trade Leader’s Club. In 2008, the company acquired three well established sardine brands to complement its FAMILY'S BRAND sardines. These include MASTER, ATAMI, and MIKADO sardines. Each brand possesses strong brand recognition and demand in numerous regions around the country, and is projected to experience increased market growth with utilization of the company's resources.

 

Capitalizing on the support of an extensive distribution network, updated market research, continuous technology upgrading, and aggressive development and acquisition of high quality products, the company has indeed weaved its products more deeply into the fabric of the Filipino consumer’s everyday life and culture. Moreover, to meet the challenge of the global market and maintain a tradition of product excellence, the company recently infused additional capital investments by constructing a new club can sardines manufacturing plant with blast freezing and cold storage facility. These expansions are designed to enable the company to tap new markets, especially, the European Union, Australia and Central America, and likewise expand its local market- firmly establishing its growing reputation as the premier sardine manufacturer in the country.