PUREGOLD PRICE CLUB, INC. is engaged in wholesale and retail. It joined the Ivy League of established retailers when it opened its first store along Shaw Boulevard in 1998. In a year's time, the company was able to establish a loyal customer base, attracting consumers by giving them ample value for their money. Puregold also gives emphasis to resellers through its Tindahan Ni Aling Punring (TNAP) customer loyalty program, thereby creating and building a completely new market niche.
Today, Puregold has now more than 200 stores nationwide and is one of the largest hypermarkets in the country.
As a result of the company's continuing drive towards giving its customers the best in terms of variety, convenience, and service quality, Puregold has been lauded by award-giving bodies both here and abroad. In 2008, Reader's Digest - Asia named the company as one of the region's Most Trusted Brands in the supermarket category. Likewise, in 2010, Nielsen also ranked the company #1 relative to its competitors with regard to accessibility, value for money and stock availability. In 2012, Puregold was awarded by Finance Asia the distinction of being the best Mid-Cap IPO in 2011. Retail Asia has also ranked Puregold among Top 500 Retailers in the Asia Pacific for the year 2011 and 2012.
