Originating in the Philippines in 1986 with the
vision of being the most admired Asian fashion brands company, GOLDEN ABC
creates and sells its own clothing, accessory, footwear, and personal care
lines. These are produced, marketed, and retailed under a fast-growing,
dynamic family of well-differentiated, proprietary brands: PENSHOPPE, OXYGEN,
FORME, MEMO, REGATTA, and TYLER. It also operates RED LOGO, a
wholly-owned direct selling subsidiary.
GOLDEN ABC is a recognized pioneer in the
Philippine fashion retail scene, leveraging the latest business innovations to
grow all areas of its business, from operations and sales to design and
professional partnerships. It was the first in the local retail industry to use
bar coding and electronic data processing technology in tandem with department
stores. GABC introduced and enforced top-of-the-line product and distribution
control with its concessionaires, transforming the way retailers do their
business. It was also the first in the industry to install SAP in its back-end
Information Technology operations. It continues to invest in its
operations to support its rapidly expanding domestic and international
business.
GOLDEN ABC also provides access to fashion to
its multitude of customers by building a strong presence in the ASEAN region
and around the globe with its 800 strategically located stores. It now
has presence in the Philippines, Indonesia, Cambodia, Vietnam, Myanmar,
Malaysia, Hong Kong, Taiwan, Singapore, Thailand, Bahrain, and the Kingdom of
Saudi Arabia.
