GUESS started in 1981 as a small California jeans company. During the
1970’s clothing design had little or no direction. People felt denim
jeans were dated and jeans were hardly considered as fashion statement.
The Marciano Brothers would change that forever. Their designs were
timeless, sensuous, strong and chic. The approach was fresh and set the standard for the future of denim.
Today,
GUESS is one of the most widely recognized brands in the world. Known
for quality, trend-setting style and marketing creativity, the Company
designs and markets a leading lifestyle collection of casual apparel,
accessories for women, men, children, and babies.
As it
progresses into the 21st century, GUESS continues to challenge its
already high standards to remain a driving force in the world of
fashion.
In June 1992, California Clothing, Inc. (CCI) was
organized in the Philippines. In the same year, 1st GUESS store was
opened in Landmark. Today, we have 126 GUESS stores nationwide.
