For more than 65 years over 10 million satisfied customers have been coming back to us for the best and the latest top-brand appliances. We make sure they get the best service, the best deals, convenient payment options, extended after-sales service and other premium programs that have gained for us various honors through the decades including the “Retailer of the Year” award in 1998.
Automatic Centre's solid reputation was built over a span of more than half-a-century, founded on the guiding principles of its founding Chairman, Don Benito Lim, namely: the heart to honor the past, the mind to visualize the future, the skills to excel today and the will to serve always.
Our mission is to serve the greatest number of people and its vision is to transform every household into a comfortable and efficient home where the family can enjoy an enhanced quality of life.
These philosophies have made us a true pioneer in appliance retailing.
